6
Go-to-Market
How to bring your product to customers
10 lessons 4h
1
GTM Strategy overview
theory15 min
2
Build your sales funnel
exercise25 min
3
Channel strategy
exercise20 min
4
Top-down vs bottom-up forecasting
exercise25 min
5
Sales capacity planning
exercise20 min
6
CAC per channel
exercise20 min
7
Marketing plan & budget
guided25 min
8
CRM and pipeline management
guided20 min
9
GTM for regulated markets
theory20 min
10
Measuring GTM: KPIs & dashboard
exercise25 min