2
Market Analysis
Know your market better than anyone
12 lessons 4h
1
What is a market and how to measure it
theory15 min
2
TAM/SAM/SOM: top-down
exercise25 min
3
TAM/SAM/SOM: bottom-up
exercise25 min
4
Top-down vs bottom-up reconciliation
simulation20 min
5
Market data sources
guided20 min
6
Trend analysis and CAGR
exercise20 min
7
Market segmentation
exercise25 min
8
PEST/PESTLE Analysis
guided25 min
9
Demand analysis
exercise20 min
10
Barriers to entry
quiz15 min
11
Market timing: why now?
case-study20 min
12
Market report: how to present it
exercise25 min