A marketing plan translates your GTM strategy into actionable budget allocation across channels, campaigns, and time periods. The plan should tie every euro spent to a measurable outcome (leads, demos, deals).
Key Takeaways
- Every marketing euro should map to a measurable outcome.
- Allocate budget by channel based on expected CAC and deal volume.
- Track marketing ROI monthly and reallocate from underperformers.
- Events are critical for medtech — budget 30-40% for conferences.