A GTM dashboard tracks the KPIs that tell you if your go-to-market is working. The 10 essential GTM KPIs: (1) Leads generated, (2) Lead-to-demo rate, (3) Demo-to-deal rate, (4) Average sales cycle, (5) CAC, (6) Pipeline value, (7) Win rate, (8) Average deal size, (9) Revenue per rep, (10) Time to first deal.
Key Takeaways
- 10 KPIs cover the full GTM funnel.
- Review weekly — don't wait for quarterly reports.
- Pipeline value should be 3-4x your quarterly target.
- Time to first deal tells you if your GTM is working.