3
Competitive Analysis
Know the enemy and know yourself
10 lessons 4h
1
Types of competitors
exercise15 min
2
Porter's Five Forces
guided25 min
3
SWOT Analysis
exercise25 min
4
Blue Ocean Strategy
exercise25 min
5
Competitive matrix and scoring
exercise25 min
6
Perceptual Map / Positioning
exercise20 min
7
Competitive Battlecards
guided25 min
8
BCG Growth-Share Matrix
simulation20 min
9
Competitive intelligence
guided20 min
10
Moat: build defensible advantages
quiz15 min