SWOT Analysis maps your Strengths, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are internal (things you control). Opportunities and Threats are external (market forces). The key insight is where they intersect: use Strengths to exploit Opportunities, and address Weaknesses that amplify Threats.
Key Takeaways
- SW = Internal (controllable). OT = External (market forces).
- The real value is in the intersections: SO Strategy and WT Mitigation.
- Be brutally honest about weaknesses — investors will find them.
- Update SWOT quarterly as conditions change.