1
Idea & Validation
From a raw idea to a validated concept
10 lessons 4h
1
How a business idea is born
theory15 min
2
Problem-Solution Fit
exercise20 min
3
Customer Discovery: interviews
guided30 min
4
Personas and segmentation
exercise25 min
5
Jobs to Be Done (JTBD)
quiz15 min
6
MVP: what to build first
exercise25 min
7
Rapid prototyping
guided15 min
8
Product-Market Fit
simulation20 min
9
Lean Canvas (1 page)
exercise30 min
10
Pivot: when and how to change
case-study20 min