The BCG Growth-Share Matrix classifies products/competitors into four quadrants based on market growth rate and relative market share: Stars (high growth, high share), Cash Cows (low growth, high share), Question Marks (high growth, low share), Dogs (low growth, low share).
Key Takeaways
- BCG Matrix: Stars, Cash Cows, Question Marks, Dogs.
- Startups are typically Question Marks — high growth market, low share.
- The goal is to become a Star by gaining share in a growing market.
- Use this to analyze competitor product portfolios.