An elevator pitch is a 30-60 second explanation of your business that would work in a literal elevator ride. It must be clear, compelling, and memorable. The best pitches follow a formula but sound natural.
Elevator Pitch Formula
For [target customer] who [problem], [product name] is a [category] that [key benefit]. Unlike [competitors], we [key differentiator].
Geoffrey Moore's positioning statement template.
Key Takeaways
- 30-60 seconds max — if you can't explain it simply, you don't understand it well enough.
- Use Moore's formula as a starting point, then make it natural.
- Test multiple versions with real people.
- The best pitch makes the listener ask "tell me more."