4
Value Proposition & Positioning
Why should the customer choose YOU
8 lessons 3h
1
Value Proposition Canvas (VPC)
exercise30 min
2
Customer Pains & Gains mapping
exercise20 min
3
Messaging Matrix for B2B
exercise25 min
4
Elevator Pitch generator
exercise15 min
5
Value Selling: from problem to ROI
exercise25 min
6
Objection handling
simulation20 min
7
Product positioning statement
guided15 min
8
A/B testing value proposition
exercise20 min