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theory1 min readLesson 9.1

Fundraising lifecycle overview

Fundraising & Valuation · 15 min

The fundraising lifecycle follows a predictable pattern: Pre-Seed (€100K-€500K, idea stage) → Seed (€500K-€2M, product-market fit) → Series A (€2M-€15M, proven growth) → Series B (€15M-€50M, scaling) → Series C+ (€50M+, market leadership). Each stage has different investor types, metrics, and expectations.

Raise money when you DON'T need it. Start fundraising with 9+ months of runway. Desperation = bad terms.

Investor Types by Stage:

  • Pre-Seed: Friends & Family, Angel investors, Accelerators
  • Seed: Angel syndicates, Micro-VCs, Early-stage funds
  • Series A: Institutional VCs (€50M-€300M fund size)
  • Series B+: Growth equity, Late-stage VCs, Corporate VCs

Key Takeaways

  • Fundraising lifecycle: Pre-Seed → Seed → A → B → C+.
  • Start raising with 9+ months runway.
  • Each stage has different investor types and metrics.
  • SAFE is the standard instrument for early-stage rounds.

Frequently Asked Questions

When should you start fundraising?

Answer: With 9+ months of runway remaining

Fundraising takes 3-6 months. Starting with 9+ months gives you negotiating power and prevents desperation deals.

What metric is most important for Series A?

Answer: Proven revenue growth (3x YoY) with good unit economics

Series A investors want proof of repeatable growth: 3x YoY revenue growth, LTV:CAC > 3:1, and declining churn.

What's the typical Series A dilution?

Answer: 15-25%

Series A investors typically acquire 15-25% of the company, meaning founders are diluted by that amount.

What is a "SAFE" (Simple Agreement for Future Equity)?

Answer: A convertible instrument that converts to equity at the next priced round

SAFEs (created by Y Combinator) are the most common pre-seed/seed instrument. They convert to equity at a discount when you do a priced round.