Strategic partnerships can accelerate growth by leveraging partner distribution, technology, or credibility. Types: (1) Distribution partnerships, (2) Technology/integration partnerships, (3) Co-marketing partnerships, (4) OEM/white-label, (5) Clinical/research partnerships.
Key Takeaways
- Partnerships leverage others' distribution, tech, or credibility.
- Every partnership must create value for BOTH sides.
- Start with the partnership that solves your biggest growth constraint.
- Distribution partners can 10x your reach overnight.