International expansion multiplies your market but also multiplies complexity: regulatory, cultural, linguistic, and operational. The two main approaches: (1) Focused expansion — go deep in one new market at a time, (2) Wide expansion — enter multiple markets simultaneously through partners.
Key Takeaways
- Focus: go deep in one new market at a time.
- CE marking covers all EU — biggest expansion leverage.
- Use local partners to reduce market entry risk.
- FDA takes 6-12 months — start early if USA is a target.