Company culture isn't ping pong tables — it's the set of shared values, behaviors, and expectations that define how your team works together. The best cultures are intentionally designed, not accidental. Define your values early (3-5 core values) and hire/fire based on them.
Key Takeaways
- Culture = shared values + behaviors + expectations.
- 3-5 core values is enough — more becomes meaningless.
- Hire and fire based on values alignment.
- Culture is set by founders' behavior, not by slogans.