The market analysis section of your business plan synthesizes all your research into a compelling narrative. It should flow from macro (industry) to micro (your specific opportunity) and end with why YOUR company is positioned to capture this opportunity.
Market Report Structure:
- 1. Executive Summary (1 paragraph)
- 2. Industry Overview & Size (TAM)
- 3. Market Segmentation & Target (SAM)
- 4. Customer Analysis (personas, JTBD)
- 5. Competitive Landscape (top players, gaps)
- 6. Market Trends & Growth (CAGR, PESTLE)
- 7. Barriers to Entry & Moat
- 8. Your Opportunity (SOM, timing, positioning)
Key Takeaways
- Market analysis flows from macro (industry) to micro (your opportunity).
- The executive summary is the most important paragraph — write it last, polish it first.
- Every claim needs data. Every number needs a source.
- End with WHY your company is uniquely positioned to win.