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PitchBites
theory1 min readLesson 13.8

Exit strategies

Growth & Scale · 15 min

Exit strategies define how founders and investors eventually realize value. Three main paths: (1) IPO — going public (rare, requires $100M+ revenue), (2) M&A — acquisition by a larger company (most common), (3) Secondary sale — selling shares to another investor (partial liquidity). The exit strategy influences every decision from Day 1.

Key Takeaways

  • M&A is the most common exit (90%+ of successful exits).
  • Strategic acquirers pay premium for AI + medical device IP.
  • Typical medtech multiple: 5-10x revenue.
  • Exit strategy from Day 1 — it shapes every decision.

Frequently Asked Questions

What is the most common exit path for VC-backed startups?

Answer: M&A (acquisition)

M&A accounts for 90%+ of successful exits. IPOs are rare and usually reserved for very large companies ($100M+ revenue).

Who are the most likely acquirers for a medical imaging AI company?

Answer: GE Healthcare, Philips, Siemens Healthineers, or other major device companies

Strategic acquirers are large medical device companies who want to add AI capabilities to their existing product lines.

The typical acquisition multiple for a medtech company with €10M ARR is:

Answer: 5-10x revenue

Medtech companies with recurring revenue typically sell for 5-10x revenue. Higher multiples (10-15x) for fast-growing, high-margin companies with strong IP.

When should you start thinking about exit strategy?

Answer: From Day 1 — it influences every strategic decision

Exit strategy from Day 1 shapes: which investors to take, what IP to build, which customers to target, and how to structure the company.