CAC (Customer Acquisition Cost) varies dramatically by channel. Understanding CAC per channel lets you allocate budget to the most efficient channels. Common B2B channels: outbound sales, inbound marketing, events/conferences, partner referrals, content marketing.
Key Takeaways
- CAC varies 5-10x across channels.
- Inbound has lowest CAC but longest time to results.
- Events are expensive but critical for complex B2B products.
- Track CAC per channel and shift budget to the most efficient.